Our Ethos

We believe in making a difference in the world with the choices we make as a brand. These four values are company-wide commitments that flow through our products and into your hands. we strive to create products that make you look good and feel good.

All of our products are 100% animal cruelty free this means you can purchase and use our products happily in the knowledge that you are part of a kinder, greener cosmetic world. No living thing should be harmed for our beauty. We are currently on the way to being certified by Peta and the vegan society which we are mega happy and proud about. Click Here to read our Cruelty Free blog.
Being cruelty free does not always ensure that a product is also vegan. The term Vegan is used when products are free from animal derived ingredients. Every Product we create is both Vegan and Cruelty free from day one until forever. This makes us happy.
As a brand we want to commit to being planet aware, creating simple solutions to reduce our ecological footprint. Making small changes to our daily habits can make a huge impact. Be the change you want to see.
Helping those less fortunate to ourselves is something our founder Karen feels passionate about. Our company charity scheme is set up so that with each purchase you will be contributing towards making the world a better place. Each year we donate 10% of our profits directly to our chosen charity.